Cornish PR firm wins Silver Award for rural broadband campaign
Tuesday 2nd November 2010
Lostwithiel based public relations and marketing firm Skyfield Communications scooped a Silver Award at a Chartered Institute of Public Relations (CIPR) ceremony in Bristol on Friday evening for its work promoting rural high-speed broadband projects in the UK.
The company was short-listed along with five other companies in the highly competitive Best Use of Media Relations category for its campaign that reached 7 million adults in the UK creating hundreds of new business enquiries for its client rural broadband provider Rutland Telecom.
Skyfield highlighted the ‘digital divide’ between rural and urban areas as well as Rutland Telecom’s community financed broadband solution for isolated towns and villages.
Rupert Warwick, managing director of Skyfield Communications said: “It was fantastic to be recognised by the industry for our work and win a Silver Award in one of the toughest categories of the evening.”
National coverage including the BBC Radio 4 Today Programme, BBC Radio 2, outside broadcasts for BBC Breakfast and articles in the Daily Telegraph and The Times prompted a lot of interest in Skyfield’s client as well as top level debate in the UK and regional parliaments on the issue of next generation broadband provision
The PRide Awards is the only awards scheme, which showcases the best PR work being carried out across the UK regions and nations. The judging process is rigorous with a national panel of industry experts choosing the winners.
Caroline Rawlinson, Chair of CIPR West of England, said: “The CIPR PRide Awards recognise and reward the thriving PR profession from across the UK. They help to celebrate the importance of demonstrating the value of what we, as public relations professionals, do and the positive impact this profession has on all aspects of business. Being named as a CIPR PRide Award winner is a fantastic achievement and I congratulate all of this year’s winners.”